Projects

Retail

Project A - Client Scenario
Establish a giftware retail business.

Developed business and marketing plans.  Operated business, full-time for two years.  Identified suppliers, established relationships and acquired inventory. Executed marketing plans including collateral, advertising and PR.  Established distribution channels through distributors, catalogues, trade shows, consumer shows and consignment.  Established procedures for receivables, payables, inventory control,  bookkeeping, and management reporting. 

Project  B - Client Scenario
A soya bean manufacturer and fast-food retailer of soya food products was experiencing challenges in expanding the retail operations.

Developed business and marketing plans.  Scope included the supply, distribution, production, marketing and sale of soya produce  (soya milk, tofu, soya flour, akara, and associated products such as baked goods) through retail outlets.  Assignment included coaching and development of organizational charts, operational flowcharting and profitability.  Special consideration had to be given to culture and economic structure of the environment.  

Project  C - Client Scenario
The manufacturer and distributor of window coverings (blinds) had acquired a shipment of curtain rods and was not able to market these effectively.

Assessed the client's current business strategy and target market to determine the positioning of the product.  Devised strategies which would enable the effective marketing of the curtain rods and provided recommendations for overall improvements in the efficiency and effectiveness of the sales force and business management.

Giftware

Manufacturing

Fast Food

Interior Design